A Tailored Learning SolutionStarbucks

A Tailored Learning SolutionStarbucks

A Tailored Learning Solution

With more than 20,000 locations worldwide, Starbucks is the world’s largest chain of coffee houses. As expected from an organisation the size of Starbucks, the knowledge of its staff members needs to be up-to-date.

The Problem

Jan Willem Sewalt, a member of the EMEA IT Service Management team, played an important role in the search for a new training partner. He said: “We had no clear training plan. The providers were fragmented and we had to look up 30 different suppliers to get an overview of all training courses. Very cumbersome and time-consuming of course, also because of the proliferation of associated certificates.”

Our Approach

Pink Elephant’s quality and knowledge were decisive factors. Mr Sewalt was already familiar with Pink Elephant and, due to his positive experiences, he decided to knock on the door of the Pink Elephant Academy. He said:

“In my eyes, Pink Elephant stands for quality, therefore I went straight to Pink. We had a good conversation about quality, training and the organisation around it. “It was a very good match! The idea was suggested to build a portal from where we can offer the entire suite of ITIL® training courses, as well as other training programmes.”

He added: “Ultimately, Pink Elephant has delivered a total solution; a portal where training and education can be booked. The collaboration went smoothly and we were able to move quickly. The Pink Elephant team had all the required knowledge to execute and manage this project well. That has been super.

Pink Portal Learning Solutions

Our Solution

The new training portal also provides a clear insight regarding training budgets which enables more realistic forecasting.

Mr Sewalt explained: “The transparency, as well as the automation of the entire back office, provides time savings as well as peace of mind. Now we can book a training course by simply pushing a button. Whereas previously this was a very time-consuming process to find the right training course, employees can also look for appropriate training courses based on what they have already completed. As we offer a very wide range of training, our employees get all the freedom to develop themselves – even outside their field of work. In addition to time savings, simplicity and benefits, realised by the training portal, the collaboration with Pink Elephant offers more advantages”.

Customer Benefits


  • Quality of training improved
  • Clear overview of the entire training portfolio
  • More manageable training budgets
  • Cost and time savings due to automation of back office
  • Increased productivity and efficiency



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Devon Hooper

Marketing Manager +44 (0)118 324 0620